You missed my point... There IS justification to it. I know for a fact that I won't be buying one because I can't afford it, but people who can afford it and feel the need to spend more money on a safer helmet WILL buy it. And when you say "Banging on about safety" do you mean explaining why its safer than other helmets on the market? I don't see this as exploitive, I see it as advertising.

I just don't get everyones fasination on the weight and price of this thing... Obviously there are people out there who would pay this price otherwise troy lee wouldn't waste their time/money! As for the weight, SAFETY people.... If you want to be as safe as possible then weight isn't the issue. Loads of people have said that there is no safety difference between approved helmets, forget the standards for a moment and think of motocross helmets. They are much heavier and are CLEARLY safer! Motocross riders would wear lighter helmets if they where as safe as their big ones but quite simply, the are not! Sweet Helmet from the boys at Troy Lee Designs!